# Pinto — Asset creation checklist

These are suggested compositions, not existing finished assets. Placeholder colors are layout aids, not Pinto brand specifications.

## Export guidance

- Dimensions below are final export pixels; no extra 2× multiplier is needed.
- Keep original editable files. Supply sRGB WebP/JPEG for photographs and compositions, PNG where transparency matters, and SVG for logos.
- Keep important content away from edges. Provide separate mobile crops if text becomes too small; never crop essential interface content.
- Aim for 300–600 KB per still where practical; prioritize readable interface text.
- Optional video: MP4 (H.264), 1080p, with a matching still poster. Keep loops short and supply a reduced-motion still.
- Add factual captions and descriptive alt text when final imagery is selected.
- Prioritize 01, 02, 04, 05, 06, 08, 09.

## 01 — Pinto in one frame

- Priority: Essential
- Export: 2400 × 1350 px
- Suggested filename: pinto-01.webp
- Composition: Compose one strong platform screen with the Pinto wordmark and one signature 3D illustration. Keep the interface large and readable; leave breathing room around the composition.
- Source to check: Platform, Brand Assets/logo, 3D

## 02 — The Sage app

- Priority: Essential
- Export: 1600 × 1200 px
- Suggested filename: pinto-02.webp
- Composition: Show three key app screens: discovering a food, understanding its nutrition, and a personalized view. Use consistent phone framing and a quiet background.
- Source to check: Sage archive — not yet supplied

## 03 — Nutrition, made visible

- Priority: Optional
- Export: 1600 × 1200 px
- Suggested filename: pinto-03.webp
- Composition: Pair one isolated food photograph with its actual nutrition visualization. Choose an example that communicates the idea without a long explanation.
- Source to check: Sage archive — not yet supplied

## 04 — The Pinto identity

- Priority: Essential
- Export: 2400 × 1350 px
- Suggested filename: pinto-04.webp
- Composition: Create an identity board with the final logo, typography, palette, and two or three original 3D illustrations. Use actual brand specifications rather than the placeholder colors.
- Source to check: Brand Assets, 3D, Presentations/Pinto VI R1.key

## 05 — A clearer story online

- Priority: Essential
- Export: 2400 × 1600 px
- Suggested filename: pinto-05.webp
- Composition: Show a desktop homepage alongside one focused use-case page and a mobile view. Crop to a few meaningful sections; avoid shrinking an entire long page into unreadable text.
- Source to check: Marketing website exports; Platform/Retailer LP assets may help

## 06 — The product intelligence platform

- Priority: Essential
- Export: 2400 × 1500 px
- Suggested filename: pinto-06.webp
- Composition: Export one representative platform screen at high resolution. Favor a view with a clear hierarchy and meaningful product information. Add two restrained callouts explaining your design decisions.
- Source to check: Platform/thePintoPlatform copy.sketch, Pinto November.sketch

## 07 — One task, start to finish

- Priority: Optional
- Export: 2400 × 1350 px
- Suggested filename: pinto-07.webp
- Composition: Choose one real flow, such as checking ingredients or analyzing a brand. Arrange three steps left to right with short captions. Alternatively record a 10–15 second interaction with a matching still poster.
- Source to check: Platform/ingredientChecker.sketch or brandAnalyzer.sketch

## 08 — Behind the capture

- Priority: Essential
- Export: 1600 × 1200 px
- Suggested filename: pinto-08.webp
- Composition: Use a behind-the-scenes photograph of the mobile studio: lighting, backdrop, camera, and a physical product. An annotated original photo is stronger than a recreated setup.
- Source to check: Your studio photography archive

## 09 — DigiApp in practice

- Priority: Essential
- Export: 1600 × 1200 px
- Suggested filename: pinto-09.webp
- Composition: Pair the capture interface with the resulting clean product photograph. Show how a physical item becomes a usable digital asset.
- Source to check: DigiApp exports and Content Studio assets

## 10 — A brand across touchpoints

- Priority: Optional
- Export: 2400 × 1350 px
- Suggested filename: pinto-10.webp
- Composition: Build a concise closing composition: two social posts, one presentation slide, and a 3D illustration. Optional: a 6–10 second motion reel with a still poster and no essential information conveyed only through motion.
- Source to check: Social Media Posts, Presentations, Content Studio Animation, 3D
