Project / Brand identity / Brandpie
Los Angeles Chamber Orchestra
An identity with feeling.
Los Angeles Chamber Orchestra wanted to energize its audience and welcome a younger generation. Brandpie built the identity around the emotional pull of live classical music.
Start with the feeling.
The brand centers on how music moves people. A new logo, typography, palette and layout system carry that idea across LACO’s communications.
Follow the lines.
Lines drawn from musical notation give the system its structure. They connect the graphic language to the music itself.
Room for expression.
Type, color and flexible layouts give the identity a range of expressions while keeping a clear family resemblance.
- Agency
- Brandpie