Project / Brand identity / Brandpie
Monumental
A bigger game to play.
Brandpie developed a new positioning and identity for Monumental Sports & Entertainment. The work gave the business a shared expression of its ambition, from the website to the campaign.
Aim a little higher.
A dynamic dart and rising frame give the identity a sense of direction. The graphic system carries the same upward energy across applications.
Let the stories lead.
A content-first website makes space for the organization’s stories. The identity provides a consistent frame around a varied sports and entertainment business.
Carry the idea further.
The work extended into verbal identity, an anthem film and an integrated campaign. Each application built on the same positioning.
- Agency
- Brandpie